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Allow me to introduce myself – I am the nice customer. I am understanding. I never complain, regardless of the quality of service I receive. Sometimes people around me are rude, but I don’t have the time or inclination to engage in unpleasant discussions. I never get angry. I never make reproachful remarks. I do not criticize. I would never make a scene in public, because I think it’s boorish to do so. In short, I’m the nice customer… But I am also the customer who never returns! This is my revenge for the way I’ve been treated. Because in truth, a nice customer like me - multiplied many times over - can contribute significantly to the downfall of a business.

There are more nice customers like me out there than you might suspect. If we feel we aren’t welcome at your establishment, we will simply stop coming. We support businesses that hire employees who appreciate good customers. Those that don’t? Collectively, we – the nice customers - make sure that they lose millions of dollars every year.

Many companies spend a large part of their budget on publicity in order to become known. The businesses’ owners and employees participate in a number of corporate social events in an effort to build a reputation, when in fact it is the happy customer that is key to their success.

How much time and effort do you invest each day to ensure that your customers are well-received? The surest way to achieve success with your business will always be to train your staff to greet your customers with a smile!

Compétences essentielles pour le service à la clientèle - Séminaire d’orientation