Keep in touch!

How to profit from the SMS Marketing module at this time of the year by Marie-Claude Veillette, www.carrus.ca

To face winter in the most secure manner possible, the ministère des Transports, de la Mobilité durable et de l'Électrification des transports recommends doing a complete check of your vehicle before the cold weather arrives.

With this in mind, October is the perfect time to reach out to your customers and encourage them to book an appointment once the rush of customers having their winter tires installed has passed.

To send a personalized message to a client and mention needed repairs that were previously put off, use the SMS Marketing module with the LIST OF OPEN ESTIMATES for your clients. As winter approaches, your clients may be more inclined to book an appointment to have their brakes replaced or have other work done, to ensure their security during the winter driving season.

To make sure that you have the time and energy to handle the approaching rush of winter tire installations, it’s important to book your maintenance and repair appointments for either before or after the rush. A good goal is to stretch out your winter tire appointments over several months, which will give you the time to advise your clients about their other short and medium term needs. One helpful trick is to offer them an incentive, for example a rebate on their next visit, a bonus accessory or a free inspection of the following points on their vehicle:

  • Windshield wipers, heating and defrosting systems
  • Windshield washing fluid level
  • Brake fluid level
  • Antifreeze
  • Motor oil and transmission fluid
  • Pressure levels and condition of tires, including the spare tire
  • Electrical and lighting systems
  • Condition of headlights, turn signals, emergency lights and horn
  • Condition of belts, brakes, battery and alternator

By using the valuable information found in your Marketing module, you can make this winter season a winner. Your clients will benefit, too: they will enjoy the personalized advice they get from you, while you will be able to maximize efficiency in your shop and prevent slow periods of work.

Have a great autumn!

October 2016